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PLUS: Rates vs. home prices, Saving bank brands

BEWARE INFLUENCER 2.0, SAVE THIS BANK BRAND

Taking a break from bank chaos coverage to await Fed rate policy decision later today. But we do have one quick hit on how rare it is for people to truly love a bank brand. That's why First Republic is getting big bank and regulator help.

Meanwhile on social media, do you cringe at all things "influencer"?

Then you're going to love the new trend: "Deinfluencing." But while we cringe, the industry grew by $15 billion since 2006. So you need to know what's up, and we've got a funny piece to help -- complete with a good rip on your annoying colleagues!

And one more piece this morning on how Fed moves hit homebuyers.

Enjoy the day, and check the site later for updates on today's critical Fed meeting :)

Julian

Homes at $363k affordable even with what Fed is doing to rates

USA Today has a good series of charts and experts commenting on Fed actions and their impact on home buying and selling.
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Influencer market grew $14.7b 2016-2022, but new TikTok craze is ‘Deinfluencing’. Seriously?!

Deinfluencing is like totally the authentic new way to influence on social
Can’t stand influencers? Then you’re going to love latest TikTok craze: Deinfluencers! Deinfluencing is like, totally authentic.
/ Read More

In a First Republic sale scenario, I hope this valuable bank brand would stay

At sub-$20 stock, First Republic sale still possible option. If they sell, I hope brand stays
First Republic sale among options bank exploring with JP Morgan, Lazard, McKinsey (per WSJ). If so, I hope brand stays. Local banks matter. Just like our Treasury Secretary said today.
/ Read More

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